As a social entrepreneur, I’m constantly looking for ways to develop the business through sustainable revenue creation. There is something about reaching new markets with existing products. We’re ‘lucky’ as a Community Interest Company, as it means that we can often apply for funding. As a believer in people valuing what they pay for, I’ve been reluctant to provide fully funded services despite how many disadvantaged young people we want to reach. My belief that our customers in the public sector value us more if they pay for it, is definitely being borne out. Thanks to the MSE Charity, we’re taking a hybrid approach. With a small amount of funding from them, we will be offering our signature Tenancy & Independent Living Skills (TILS) course in three new locations – with an introductory offer of 50% off. Take up has been instantaneous and so has achieved our ambition of reaching new customers in new geographies. This aspect of being entrepreneurial fascinates and excites me.
